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Instagram is testing fullscreen feed for Reels

by Stephen Emrich
May 4, 2022
in Tech
Reading Time: 2 mins read
A A
Instagram is testing fullscreen feed for Reels

A new Instagram test would make the app look even more like TikTok. According to TechCrunch, Instagram is experimenting with full-screen vertical home feeds. Upon opening the Instagram app, users immediately see vertical content meant to “bring video more front and center.” Instagram head Adam Mosseri confirmed the test in a video posted to Twitter, saying taller photos and videos would begin appearing in some feeds.

An image shared by Instagram shows a home feed taken up by a full-screen post with comments, captions, likes, and other features placed on top of the post instead of below. Though the Stories bar isn’t present at the top of the screen in the image, Seine Kim, a Meta spokesperson, says that view shows the home feed once users start scrolling and that Stories will still be accessible at the top of their screen. Search, Reels, shopping, and a user’s own profile are still accessible via buttons at the bottom of the screen. Notifications, messages, and new post features remain at the top, along with the ability to switch between accounts.

Kim says still images and video posts will also be incorporated into the full-screen feed.

Instagram’s choice to test feeds focused on immersive video isn’t exactly a surprise. The company has heavily pushed short-form video to creators and users, offering cash bonuses to creators making top Reels. And it would very much like it if you stopped reposting TikToks to the platform. In late April, Mosseri said the platform would change its ranking algorithm to reward “original” content over reposted content. And the platform has been investing in creator tools to siphon original content away from its competitors: Instagram began testing Templates in late April, allowing creators to use existing Reels formats on their own videos.

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Stephen Emrich

Stephen Emrich is a senior editor here at The US Inquirer. Stephen is also a contributing writer for Entrepreneur magazine, and formerly interned at CBS, CNN, and BuzzFeed. He is currently studying to finish his business and multimedia journalism degree at a university in Oklahoma. Stephen enjoys reading, running, and hiking, and he is a car enthusiast.

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