Walmart is apologizing for a new flavor of the retailer’s branded ice cream called “Juneteenth,” which is sparking criticism that the company is trying to cash in on the holiday commemorating the end of slavery in the U.S.
In a statement to CBS MoneyWatch, Walmart said it is reviewing its product assortment “and will remove items as appropriate.” It added, “Juneteenth holiday marks a celebration of freedom and independence. However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize.”
The Juneteenth flavor — swirled red velvet and cheesecake — drew fire on social media, with some Twitter users accusing Walmart of being tone-deaf because the new ice cream flavor is sold by a company founded by a White family and run by a White CEO. Others urged consumers to support a Black-owned business called Creamalicious that has its own version of red velvet ice cream.